March 11, 2024

Author Spotlight: A Conversation with Scarlett Cole

Author Spotlight: A Conversation with Scarlett Cole
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In this episode titled "Author Spotlight: A Conversation with Scarlett Cole", Matt and Christina invite Scarlett Cole, an acclaimed romance writer, on to talk about her history as an author. Scarlett talks about her journey from being a reader to an author, and her dual careers as a romance writer and senior vice president of strategy for a leading company. She discusses her transition from writing full-time to part-time and exploring different genres like contemporary romance and darker romances in her writing career.

Scarlett speaks about her strategy in writing, emphasizing how her background in corporate strategy helped her in understanding trends in romance and applying them to her writing. She shares her experiment of writing a motorcycle club romance which she states led to higher sales than ever. Scarlett also speaks about her decision to pivot back to work, expressing how it fulfilled a part of her and ultimately helped her produce more work. Additionally, she details her focus on branding and putting out releases every 10 weeks as a part of her marketing strategy.

00:02:47 The Pivot
00:04:24 Scarlett's Background
00:09:46 Pivot to Motorcycle Club Romance and 1st Person POV
00:13:07 Scarlett References Larry Brooks's Story Engineering
00:13:47 Going Indie
00:18:21 The Success Motorcycle Club Series
00:23:35 Writing Full-time vs Part-time
00:28:08 Trusting Your Intuition
00:30:45 "The Loves We Lost" by Scarlett Cole
00:33:00 Where to Find More Scarlett Cole

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Chapters

02:47 - The Great Pivot

04:24 - Scarlett's Background

09:46 - Pivot to Motorcycle Club Romance & 1st Person POV

13:07 - Scarlett Mentions Larry Brooks's "Story Engineering"

13:47 - Going Indie

18:21 - The Success of the Motorcycle Club Series

21:13 - Josh Mario John on the Cover

23:35 - Writing Full-time vs Part-time

28:08 - Trusting Your Intuition

30:45 - "The Loves We Lost" by Scarlett Cole

33:00 - Where to Find More Scarlett Cole

Transcript

[00:00:00] 

Matt: Welcome back to write out loud, the podcast about storytelling, writing, authorship, and all of the creative arts that go into that. I of course am Matt Cassem and I'm joined by the lovely, amazing, stupendous, wonderful, magical, mystical, Christina.

Christina: Hello, we

Matt: Hello, hello. And Christina we have a special guest. Why don't you tell us?

Christina: do. I spent the first few minutes of the intro before the podcast, fangirling over our guest today. I have been reading her for a long time and it's, Absolutely a thrill. We actually talked about her a couple of weeks ago on the podcast because I was so blown away by a post she wrote in a writer's group on, on Facebook.

And so I reached out to her. I didn't wait for her to listen to that podcast. I reached out to her and asked her if she would join us to talk about that post. welcome to the podcast, Ms. [00:01:00] Scarlett Cole.

Matt: Hey, Scarlett,

Scarlett Cole: Thank you so much for having me. I'm so glad to be here.

Matt: we're super, super excited to have you as well. Tell us a little bit about yourself or maybe, if we're not familiar with your work, tell us a little bit about you and kind of the work you've done.

Scarlett Cole: So I am an utterly unapologetic romance writer, wholeheartedly believe in the happily ever after. I call Toronto, Canada and Manchester, England home. I was a reader long before I was a writer. I picked up my first ever romance book in Chicago O'Hare Airport, where I was stranded in a snowstorm. It was a Nora Roberts book and I have been hooked ever since.

Matt: That is awesome. that. Nora Roberts, huh? Okay, that's good. We've talked about Nora.

Christina: doesn't it, Matt?

Matt: Yes. Yes, it does. Yeah. I mean, Christina of course has been just. Like really, bathed in romance almost, I think her entire life. So

Christina: well,

Matt: I've only known her to be fans of, of [00:02:00] all, all romance.

Christina: yes. Similar story only mine was at the end of a grocery store aisle and I saw the the pirate and the princess. It was one of those zebra romances, with the iridescent,

Scarlett Cole: Yes, I remember those.

Christina: aging myself a little bit, but yeah, I was hook, line and sinker and. know, ended up making a career out of it.

So, obviously you did too. So there's, there's something to it. And I think perhaps you just actually stated why I connected with your book so well and why I'm such a fan is I have noticed the best never forget that they're a reader too. And I think that just comes across in the book and we just, we get sucked in, um, along for the ride, so so thank you so much for being here. For this episode that I am actually calling the great pivot, because you had titled your

Scarlett Cole: That's a good title.

Christina: yes you had titled your article, the pivot. [00:03:00] And one of my clients is actually in that group. I'm not in that group, but she's in there and she cut and pasted and sent it to me and said, Oh, my gosh, you have to read this.

And I'm not even sure she was aware that I was a fan of yours at the time, but everything that you said in that post is stuff that I have said to her, before that you really do have to really know and understand who you are as a writer. In order to make the best of it. So, what I hope we can do is maybe take it a little bit, bit by bit and go through not only some of your key points, but some of the things that you learned afterwards. So, 

Scarlett Cole: Absolutely.

Christina: I'm actually going to start at the beginning where you said you went from being a full time writer. To going back to work, part time and that, first of all, I think [00:04:00] really, throws off writers because. know, nine times out of ten, when you meet somebody who's a writer, their number one goal is my day job. yet here you were writing full time and said, I need to go back to that day job because it was helping me. Can you talk a little bit about that transition 

Scarlett Cole: yeah. And I think to answer that question, I have to go back one pivot before that. And so before I started writing romance, I was senior vice president of strategy for a 42 billion company, and I was on a path to becoming COO of that company. I was rated. As exceptional at the time that was my review rating and everybody expected me to carry on with that path, but I'd always felt like I wanted to write and, family circumstances were such that I had an opportunity to move back to the UK from Canada with my family.

And I thought, you [00:05:00] know what, I'm going to give it a shot. I'm going to give it a try at writing a book when I get there, because it will also mean I'm around for my family to help everybody settle back in the new country, get them into schools and all those kinds of good things. So I've always believed in this idea that, we're put on this planet to be good at more than one thing.

Very, many of us fall into a path. It comes from our first job or whatever degree we choose when we're at university. And we sort of set off on this path and generally it's about how do you continue to move up on that path you're already on. But I've always felt like sometimes you've got to look sideways.

You've got to look what else, where else could you go up isn't necessarily always. The right, the right move sometimes going across or even down to, a different level to then pick up new skills to then move forward and something else. And so I've never been scared of the pivot. And so I left that job.

 I did a lot of women's mentoring and coaching. I was very involved in [00:06:00] strategy and executive leadership, and then I'm writing romance. And there's a lot of differences between the two. One is very in person, one is very solitary. In leadership, it's moment to moment decisions, where in writing, you end up on this sort of writing cycle of, it's going to take me X weeks to write the book and so many weeks to edit the book and then I'll put the book out and then I'll put a book out every X many weeks or months, whatever it is you want to put one out on. And so I had been doing, I was very fortunate. I got a publishing deal with the very first book I wrote, but in fairness, I did use the strategy knowledge I had at the time.

Part of my job included predicting where economic landscapes were going. And so I did the same and I applied it to romance. Where are the trends in romance? Where are they going? What are readers looking for? What are they falling out of love with? And I wrote The Strongest Steel. I was super fortunate that I got an agent with that book.

And I got a record publishing deal with St. Martin's press with that book. And so, I had my first book and, and I got a [00:07:00] publishing deal and I got an advance. And so from day one of being a writer, I was a full time writer. You might, that first series led to a seven book deal with St.

Martin's press, and I was just able to continue. And what I Sort of the back end of 2022, probably is that I could keep doing this. I could keep writing books and I could keep writing books and I could keep writing books, but I felt like I still had more to give outside of writing too. And so, while I was fortunate enough that I could have continued financially as a full time writer.

I wasn't feeling fully fulfilled. I felt very fulfilled as a romance writer. If you'd asked me, was I happy with my career and my agent and the books I was putting out and the platform I was building and all of those kinds of things, the answers to all of those would have been yes, but there was something else inside me that was saying, nah, you've still got more to give in the, public domain in some way, you need to figure out what that is.

And [00:08:00] so that was where the decision came to then. Pivot and go, right, I'm going to make this decision to, quite determinedly make two separate careers that would have equal priority in my life.

Christina: Yeah. Do you feel they feed one another, they feed into one another? 

Scarlett Cole: I think there's different ways they feed into each other. I, I I get a different kind of energy from both. So actually having time away where I go do the other thing for a bit, I come back to the other. Feeling energized and refreshed and ready to do it. So that's one way they sort of feed into each other in that they keep me whole.

My brain feels stimulated with the two different parts. It's kind of entertaining cause I also have ADHD. So I, I'll go off a corporate business call and then I'll go back to writing a super steamy sex scene. And then I'll do that for two hours and then I'll go off and write a presentation deck to go in front of, leading [00:09:00] philanthropists.

So I, I juggle these. Things so that feeds into each other. I also think it feeds into the kind of stories I want to tell,

Christina: yeah,

Scarlett Cole: even from my executive life, I've always been about empowering women. How do you give women a platform for growth? How do you encourage women to seek out careers and lives that add meaning for them?

And so when I write my heroines, I think a lot about that, about what is all of the, what are all of these different women's. Character arcs that take them from where they are to this place of self possession by the end of the book that they know more about themselves and are living more of the life they actually want to be living.

So I think it feeds that way too.

Christina: yeah. That's really fascinating. You also said that you pivoted in what you wrote. You went from those contemporaries. To more darker romances, the motorcycle club, the MC romances. [00:10:00] You also went from third person first person. do you think the difference was in those and why did you feel you wanted to pivot?

You needed to pivot. Where did that come from?

Scarlett Cole: So I think some of it was personal development. I was writing the Excess All Areas series, my Rockstar Romance series, and I was working on, in the background, I have this process I call percolation. So I've got things in various stages of percolation, so I know, what the next series is going to be, and I'm collecting, inspiration pieces and possible character names, and I'm thinking about where it's going to go next, and I was struggling to get excited.

About the idea I'd had for what came next. And it's a perfectly good idea. Like I could absolutely sit down and write it and I, it would have been, would have done just fine. But I was really struggling to get motivated to do it. [00:11:00] And I thought, you know what, you've been doing this for however many books now.

Maybe you just need to try something different. And so my first kick at that can, and I'm still working at it, is I'm working on a narrative nonfiction off to one side. It'll have a different name on it, obviously, because I don't want romance and narrative nonfiction readers coming together and getting confused.

Because that could be awkward. But I thought, you know what, why don't you just give writing, what happened if you wrote in first person instead of third? Maybe that's what'll mix it up. So that's what I'll do. I'll do something in first person. And then I was thinking, well, in my career, when I've had, I finaled for the Reader's The Romance Writes America Now Defunct Award.

Christina: Yeah.

Scarlett Cole: four times in that, and the four times I finaled were with books that were romantic suspense. And the Access All Areas series was just straight up contemporary. So I was like, well, maybe I should go back to writing that because, people obviously think I do it better. So maybe I should do Romantic Suspense [00:12:00] too.

And a lot of people were talking about Kindle Unlimited. Should you be in Kindle Unlimited? Should you not? I'd always been wide. I thought, well, what if I wanted to give Kindle Unlimited a go too? And so I was sort of putting all these pieces together, first person versus third. Well, there's some genres that that really speaks to now.

Mafia, MC, et cetera, romantic suspense lends itself very well to those kind of books. Kindle Unlimited. That's where a lot of the readers are for those kinds of books. And so I thought, you know what? I go to CrossFit four times a week and my CrossFit class used to start at 7. 30. I now do the 6.

30 AM class, but I used to go at six at 7. 30. And I thought if I just got up an hour earlier, I wonder if I could write this. Experimental book that I had in my head, I could just write it in that hour. I won't set myself a deadline. I won't say it's got to be done by whenever or when I'm going to release it.

I'm just going to quietly go about my business for that one hour in the morning when all is quiet [00:13:00] and write this book. And so I, oh, and I'm normally a plotter. So I use a, an outline based on story engineering by Larry Brooks. It's the four act versus a three act. I've found that works really well for me.

I'm like, do you know what? I'm going to throw the plot out the window too. I am just going to pounce the heck out of this thing. And so that's what I did. I just started, started writing this book and I would go and I would write first person MC romance, go to CrossFit, come home and write third person contemporary.

And out of writing two books in parallel at that, I only wrote one scene in the wrong POV in any of the books.

Christina: Wow.

Scarlett Cole: scene I had to rewrite.

Christina: Wow. That's incredible.

Matt: That's awesome. Yeah.

Christina: So, I think at that point too, had you made a conscious decision not just going into Kindle Unlimited, but with the contracts with New York, you're now indie you're now publishing on your own. Was that part of that pivot that, [00:14:00] I want more control.

I want.

Scarlett Cole: That was a pivot I'd made eight books earlier.

Christina: Okay.

Scarlett Cole: so I had, I had mixed. Feelings about the traditional publishing deals that I had I am eternally grateful, very, very grateful that I got those first publishing deals and those books did well and they were well supported. But we're talking back in 2015 when publishing houses did a lot more to help you get that momentum as a debut author.

And so I'll be forever grateful for that. And I learned a tremendous amount and it certainly is a helpful way. To ease into publishing, if you don't have to worry about trying to find a pub an editor and trying to find a copy editor and figuring out how to format and all the business elements of it.

So there was a lot of good, but I struggled with the things that were out of my control. And so, for example, I had four books out one year, two Navy Seal and two Rockstar. [00:15:00] And the publisher made the decision to put one Rockstar and one Navy Seal out in one month. And then six months later, do the same again.

And so I had two books out in one month, a six month gap, two books out in one month. And my readers were like, we're choosing which books to get. I didn't have momentum. I had nothing to talk about for months because, I could just keep talking about the same books. And because they were romantic suspense and one was rockstar, my social media was a hot mess of mixed messages.

And so I found that, as a strategic person, I found that really frustrating. And so. When I decided to start the Love Distilled series, I just, I spoke to my agent and I just made the decision that I was going to be Indie. So I'd made the decision to be Indie eight months earlier. I have them traditionally published in foreign language rights, but I'm, I'm an Indie author in world English.

Christina: Yeah. The love distilled. I think for [00:16:00] me as a reader and you have to understand too, I'm coming from an, an editing background. I'm, I'm an editor as my full time job know, full time reader from, the age of 15. So I have a little bit different perspective. But those love distilled were. So distinctly different in my mind from the previous that it almost felt like for me, I really felt you were super passionate about these. Like, I have always noticed when a writer is super passionate about something. know, it elevates the game. It elevates what they're writing. It really drives them in a different direction. 1, 1 of my clients this was really her 1st time writing a full length novel. She had written some short stories and put him up on Kindle unlimited, but this was the 1st time writing and as I was editing it. I could tell she was not writing what she wanted to write. She [00:17:00] was writing to trend, which at that time was a reverse harem. like, I'm like, this hero is so

Scarlett Cole: hmm.

Christina: this. He's like, no, she's super mine. I want her, I don't want to share her with anybody. And so I talked to her about it and asked her what she really wanted to write.

And she said, yeah, I really. Would like to write it that way. But if I write it this other way, I might sell more. And I said in the long, in the

Scarlett Cole: Mm hmm.

Christina: In the short run, that might be true. in the long run though, you're not going to be happy as a writer and you're going to have to drag yourself to that computer and say, but I have to write this, I have to write this rather than at that time. This was pre pandemic. She was writing a pandemic book she had finished

Scarlett Cole: Right.

Christina: the time in 2020. She wasn't going to release that book until the following year. That was the plan. And so long story short, book that she produced is her best selling book. And we're [00:18:00] still, we're eight books into, her writing career now, and now she's writing a series that she's even more passionate about. And again, those sales are going up too. That kind of leads me into the next piece of this, in that you talked a little bit about your sales and this is a quote from your your post that the first book in the MC after all of these changes smashed any previous releases multiple times over. Can you talk a little bit about why you think these this MC series, smashed all of those previous sales?

 Is it because you're writing what you love? Is it because you're doing what you want? Is it because the other job is, filling into that, 

Scarlett Cole: I think it's a great question to look at why the books did so well. And I think there's a few things. to it. I [00:19:00] think the first one is it's very on brand right now. MC Romance is very popular. It's well supported in those categories of organized crime with Mafia Romance.

And so it's really about timing and it's having a moment. I think that is one reason they've done so well. I think the second thing is it is a return. To what I do well, which is Romantic Suspense. And so the people who loved those early Romantic Suspense books, like The Strongest Deal and The Fractured Heart and those books saw in these stories a little bit of what You know, I used to write.

And so I think, that's a positive driver of it. I think the third one is I changed the way I think about marketing. I, I am not one who likes to do the, Hey, look at me, with the big pointy arrows, right? You'll not find me on TikTok miming to songs. I. Rarely post pictures of myself on Instagram.

I'm not deliberately [00:20:00] trying to be, evasive and mysterious. I just, I don't necessarily feel all that comfortable sticking my face on things. And so, with this one, I was a bit more deliberate. In how I talked about the books. I talk about the books with a lot of pride because I have a lot of pride in them.

Because I do believe they are great stories. I was super selective on covers. I think if you look at the branding of this series I knew from the get go, and I tend to do this anyway, if you look at any of my books, you'll see that series titles always match, the Strongest Steel, the Fractured Heart, the Purest Talk, and then you've got Love in Numbers, Love in Moments, Love in Secrets, right?

Like I'd like to brand the things I do, the Access all areas are all four word song titles that also tie into what the story's actually about. So I always have a A strong mind about, what's going to tie the cover together. But I work with Letitia Hester on my covers and [00:21:00] I think she just nailed that slightly grungy, um, MC vibe looks like it could be on a bottle of Tennessee whiskey font, kind of.

Branding to it and, I put Josh Mario John on the cover, which, hands down one of the best decisions I ever made. I wanted Josh Mario John as the cover for Jordan Reclaimed. And my publishing house said, no way are we paying that much money for a Josh Mario John cover.

And so I thought, this is my moment. I'm going to do it for the sins we hide. So, yeah, it's been, a lot more deliberate in the way I branded it. And then I, I think there's a little bit of luck too. You end up in the right blogger's hands who read an arc and they speak about it and they're You know, The Strongest Steel did so well because Esther's book blog picked it up.

I went to bed and it was like 27, 000 on Amazon. And I, I just wanted somebody other than my mom and my sister to buy it. And I went to bed and it was super [00:22:00] high. And then the next morning I was in Primark shopping and my editor called me and she's like, have you seen the numbers for where The Strongest Steel's at?

And I was like, no, she's like, it's at like 352 on Amazon. And I was like, well, what does, what does that mean in numbers? And then she told me what my sales were and I nearly, fell off my chair. Well actually I was in the queue, so I didn't fall off my chair. It was a proverbial chair. I almost squealed in the line to be fair.

So like sometimes it's a little bit of luck that you end up in the right blogger's hand.

Christina: Yeah.

Scarlett Cole: Talks a lot about your book, bigs up your book, shares the images every time you see them. And, I just then looked out because with that writing, I then put a super clicky epilogue in the back for the next book in the series that kind of identifies who the hero of the next book is, gives them some insight into the conflict and, with a big giant read on sign.

And I'm really fortunate that 80 percent of the people who read book one Have read all the way through to, well, what will soon be book six this [00:23:00] week. 

So yeah, sometimes I think it's just a case of putting the book out at the right time and getting it into the right people's hands. But yeah, there was all the other efforts about the branding and the writing and the pivot and the, point of view change and everything else that I think just helped it really appeal to readers.

Christina: Yeah I, I think sometimes it is, a little bit of luck in there that, the right. Things are are happening. But it also sounds like, a lot of this came down to, knowing yourself as a writer. You knew this pivot going back to work was going to fill something. That you could still write and get books out. And in fact I think in the post you wrote that in that year, so it would have been last year, I believe you put out six books, which was actually two more than you did when you were a full time writer. do you think that, is it because there's. More of a drive? Is it less procrastination? What do you think that magic sauce was in going back [00:24:00] to work that allowed you to write more?

Scarlett Cole: Yeah, it's, it's a rather embarrassing fact to admit. I actually wrote more doing it part time than I did with a full time job. Yeah, I think, I think it's a bunch of different things. I think if you only have limited time. You plan that time differently. When I was a senior executive I used to talk to women a lot about how do you manage the eight till 10?

Because I realized that I was watching a lot of CSI reruns between 8 PM and 10 PM. And and so I, realized that that was a problem and I sort of gave it up so that I could do other things. And I took piano lessons and various other things in it. I think the same is with writing. Like if you have all day to do something, you take all day to do it.

Christina: Yeah.

Scarlett Cole: and I was as guilty as anyone else of doing that when it came to my writing and knowing that, Monday afternoons, I tend to do my. Work, for example, with one of my clients [00:25:00] I knew I only had a certain amount of time yesterday morning, and I've got a book due to my editor on Sunday, so well, then you better crack on with it, right?

You can't waste an hour reading a book over breakfast and then, dawdle your way to the gym and, then sit down at your desk and check Facebook and Instagram for half an hour, because then suddenly it's one o'clock and I've got to change gears. So I think there is a level of. Drive that comes from having not enough time and too much to do.

I do also think that what we talked about earlier about that, filling something inside of yourself when you feel fulfilled,

Christina: Yeah.

Scarlett Cole: feels easier to get the thing done. It feels less of a chore. And so there obviously is a part of me. There's a lot more content with, more social interaction over the course of the week than I was perhaps having.

I think that fuels me in a certain way. That when I get back to my desk, I do actually feel more energized and therefore ready to say, right, how do I get 3000 words written in the next three, four [00:26:00] hours? So yeah, I've managed to keep up that writing speed last year. And I'll have, I'll do the same again this year.

I'm already on track to do that.

This year is definitely five. There's just a timing thing. I put out six last year, but honestly, I wish I'd not put out a book in December. It was an experiment for me. And, as anybody will tell you, December is a really tricky month. Your Facebook ads don't work the way they're supposed to.

And, it's just a lot of trial and error. And I just didn't want readers to have to wait four months for Nero's story. cause then I would have had to push it out into, cause it was. The book before came out at the beginning of October. So I put it out in December and I am not doing that again this year.

So I've rejigged it a little bit.

Christina: yeah. From my book selling days that was the number one month not to put out anything romance. and it, and it's not because they're not reading or anything like that. It's just, they're buying gifts. Their money is going elsewhere. And and also they, they, are getting ready for Christmas and, and maybe [00:27:00] perhaps don't have a lot of time to read, but yeah December was always the, the last month you would want to put out books. 

Scarlett Cole: Well, I think, I think it's a bit different cause this is, this is in KU. So I did think that people have already paid for KU cause it's a subscription, but I actually think it's a time. I don't think it's necessarily a money thing. I think it's a time thing

Christina: yeah,

Scarlett Cole: don't have the capacity to fit as many books in the month as they read.

Christina: Yep. They're getting ready for Christmas and out shopping, buying gifts and, and things like

Scarlett Cole: Yeah.

Christina: What is your publishing schedule is, is every three months is what you're, you're kind of aiming for. Is

Scarlett Cole: It actually tends to be every 10 weeks, ish,

Christina: So that's,

Scarlett Cole: is what I'm,

Christina: little

Scarlett Cole: is what I'm aiming for. And then I, then I throw in I usually throw in a seasonal novella somewhere. I've done Christmas the last couple, but I don't, I don't know what I'm going to do this year.

Christina: Yeah.

Scarlett Cole: have ideas.

Christina: One of the other things that you wrote in the post [00:28:00] is that you need to trust your intuition. Can you talk a little bit more about why that was an important lesson for you to learn?

Scarlett Cole: Yeah. I, trusting your intuition is something we all, we, we, we have it when we're children, right. We're playing and we trust our own gut to tell us when we should or shouldn't do something. And then over time we start to override our intuition with our intellect. We try to outthink the things we, we know and feel.

And I think it would have been easy to just keep writing contemporary romance because the, the sensible thing to do would be to say, I have a career that pays me enough to write full time, that I can continue to put out books that I want to put out, and there's no reason for me to change, I'm safe, I have a career that a lot of writers would, kill for to be able to have that kind of income where you can work full time at this craft but, but deep down inside me, I just, There was this voice that keeps saying, you're going to run out of steam [00:29:00] because you're not writing what you truly love right now.

And you don't, you might not even know what that is, right? You just know that you're sort of falling out with what you are falling out of love with what you are writing. And I knew I needed that break. And I think in hindsight, if I'd listened to my instinct a bit sooner, I might've made that call before I wrote the excess hilarious series.

Christina: Yeah. Yeah.

Scarlett Cole: but I didn't and I, was, I'm happy with those books, nobody should take away from this that I'm not in any way, shape or form. I'm proud of them. They've done well. But I think maybe even as far back as then when I was having that, Oh, are we doing another romance rockstar? Are we doing something else?

We try. I wish I just sat. With that thinking for just a little bit longer and I feel like I might have made the decision sooner than I did.

Christina: Well, I'm certainly glad you wrote those because I love those books. So,

Scarlett Cole: Oh, thank you.

Christina: So Matt, do you have anything you want to follow up with? 

Matt: I think it's very clear to me, Scarlett, [00:30:00] just in listening to your journey, listening to the way that you go about the work that you do, whether that's the corporate work or the writing, right? everything is very, there's a lot of intentionality behind it.

Every step that you take, I very thoughtful. It's very, I'll say planful in a way, right? But there's a lot of intentionality behind it, whether it's testing something trying to see what's going to work. Like, I think you hear that adage write what you know, and I think for you, that's kind of doubly true, right?

That you. Take all of the things that you've learned in your life up until this point, and you've applied them to your writing career. But then you

Scarlett Cole: Absolutely.

Matt: This, this new heroine that I think, very similar, maybe? Right? Tell us a little more.

Scarlett Cole: Yes. The Loves We Lost was out last week and the heroine is a romance writer. Which I have, I've sort of, I've got a list of jobs that potential heroines could do. And, because I have ADHD, I do like to go [00:31:00] down sort of rabbit holes of YouTube videos about certain things. So like beekeeper is one of the things that I've got on my list that I think might be cool for a heroine to do.

But romance writer has always been sitting there as this, you've got to do it one day. You've got to do it one day. How can you write into a romance? book without it being too on point, right? How can you write a romance writer into a romance book? And so, I've been brainstorming all of these different ideas and I was like, I know what it is, it's a second chance romance.

where the heroine was with the boy long before he became a member of a motorcycle club. But when he joins the motorcycle club, the life feels way too dangerous for her. And so when he proposes, she turns him down and leaves him. And then he finds out that she's written a book that's based on the two of them, and she's given them the happily ever after that she wouldn't give him.

And I was like, that's it. That's the book I need to write.

Christina: Ah,[00:32:00] 

Matt: awesome.

Christina: that.

Matt: Yes, that's

Scarlett Cole: So it's for the, it's for the romance readers. Yes. He shows up at a book signing. Yes. The people at the book signing thinks he's a cover model attending with one of the writers. So yeah, it's, this one is, this one is for the romance readers.

Christina: Yes. Yes.

Matt: that's awesome.

Christina: sounds like it. what is, what is the title of that one?

Scarlett Cole: It's the loves we lost.

Christina: The love we loves we've lost and it is

Scarlett Cole: Yes.

Christina: We

Scarlett Cole: It's in KU.

Christina: okay. We will set up links on our social media and website so everyone can click through to that and read to their heart's content.

Matt: Yeah, absolutely. Well, well, Scarlett, this has been phenomenal. Thank you so much for joining us. And I just wanted to find out, is there anything else that you kind of want to share or anything else that you'd like to, just like us to know?

Scarlett Cole: No, I've had a fantastic afternoon speaking with you, both before we recorded this and now. So thank you very much [00:33:00] indeed for having me. And just a quick reminder that I am on most social media, but you can find me on Instagram at Scarlett Cole. I have a Facebook group called Scarlett Cole Passionistas, where I share Early views of the covers and sneak peeks of the content.

If anybody wants to join and that the loves we lost is the latest book in the MC romance iron outlaw series.

Matt: Excellent. Excellent. Excellent. Well,

Christina: Well,

Matt: thank you once again. Thanks for, the conversation. And, and I think I will say for myself. I learned a lot. I, I

Scarlett Cole: Thank you.

Matt: I think it's fantastic. Your approach, to everything that you've done. And like I said, just a lot of intentionality behind it.

And I love the shout out to the ADHD cause I'm right there with you. So I feel it.

Scarlett Cole: Yeah. It's a journey, right?

Matt: It is. It absolutely is.

Christina: Well, thank you so much for coming on. I, I appreciate it so much. So I could fangirl for a little bit on you and talk about some of the books and, and [00:34:00] I just, I think your journey is so unique and insightful that I think a lot of writers can learn from the experiences that you've had and the courage that you took to make that great pivot and to know yourself and also to take the leap, to take the leap and try something that was calling to you.

I mean, that. That really does take courage and what's the, what's the adage, no risk, no reward, so

Scarlett Cole: Yeah, absolutely.

Christina: Jump take the leap. So thank you so much for coming on Scarlett. I really appreciate

Scarlett Cole: you. Thank you so much.

Matt: Well, that does it for our episode this week. Thanks again to Scarlett Cole for joining us. And again, we will see you next time.

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Author

Scarlett Cole is a contemporary romance and romantic suspense author who calls both Toronto, Canada and Manchester, England home. A born city dweller, she periodically quashes the urge to live in the country by hiking up a mountain to remind herself that living away from people would terrify the pants off her.

She believes everybody deserves their love story to be told and loves her heroes on the rough and rugged side…and usually tall (because she married one of those 6ft 6” men you read about in romance!). She’s an A-type personality and Scorpio star sign, so good luck getting her to do anything she doesn’t want to.

When she isn’t writing, she’s happy to talk hot men and expensive shoes while drinking a cold gin and tonic. Don’t bring up olives. As far as Scarlett is concerned, they are the devil’s food. As long as you don’t bring up olives, she’s happy to hear from any time.